Sarah Hovis – Freelance Wordsmith
Rochester Hills, MI 48306 | 248.425.8830 | salihocreative@gmail.com
salihocreative.com | https://www.linkedin.com/in/slhovis/
Personal Summary
I am an experienced, passionately curious grammar geek and intuitive communicator.
Armed with a creative mind and sharp wit, I use engaging dialogue to create content that connects with audiences and compels them into action.
Selected Highlights
Created ads for “Metro Parent,” a nationally recognized, award-winning magazine reaching 500,000 local parents on average
Conceptualized, wrote, and edited content for the relaunch of ArtVan.com, which garnered recognition from the Retail Advertising & Marketing Association (RAMA) for most improved website
Generated and pitched creative concept to the founder, executive and senior-level management for Art Van Furniture’s 50th anniversary celebration used to promote three galas that drew nearly 2,000 guests and raised over $1 million for regional medical centers in Michigan
Areas of Expertise
Freelance Copywriter | Rochester Media, Rochester, MI | 2012 – present
Writing reviews of local amateur, university, and professional theatre productions published on RochesterMedia.com and in The Community Edge, a weekly e-newsletter covering three cities with a combined population of over 100,000 residents
Ghostwriter for weekly advice column Dear Crabby
Serving as editor, proofreader, and content manager of RochesterMedia.com
Managing and monitoring all social media
Freelance Blogger (Remote) | Portfolium, San Diego, CA | 2017
Wrote 8 – 10 blog posts per month tailored to students and educators for the folio network that is used by over 3600 institutions to help assess the effectiveness of their programs and courses and certify students’ competencies
Freelance Blogger (Remote) | Events.com, San Diego, CA | 2015 – 2016
Researched and wrote 10 – 20 blog posts per month focused on culture, eventgoers, event planning, and marketing audiences for mobile-first event management and registration platform helping event makers manage, market, and monetize everything from massive festivals, real-world and virtual conferences, and marathons
Freelance Copywriter | MA Productions, Rochester, MI | 2014
Wrote and edited branded copy for award-winning, Detroit-area entertainment company that earns on average 50% more than other professionals in the same market
Freelance Editor & Proofreader | The Pet Beastro, Madison Heights, MI | 2014 – 2016
Edited, fact checked, and proofread 8 – 10 blog posts and two e-newsletters per month, covering various topics relating to alternative pet food and health care
Freelance Copywriter | Our Lady of Refuge Catholic School, Orchard Lake, MI | 2012
Assembled and supervised a creative team to design new ads, marketing materials, and direct mail pieces for the purpose of increasing school enrollment and the school’s visibility as a competitive scholastic leader
Freelance Copywriter | Art Van Furniture, Warren, MI | 2007 – 2014
Created copy, edited, and provided additional creative support on internal and external projects to the Advertising, Public Relations, Visual Merchandising, and Human Resources departments for Michigan’s largest independent furniture retailer
Coordinated with in-house art directors and merchandising team to develop seven 80+ page seasonal catalogs
Collaborated with the Vice President of Brand Management and Store Environment to create the company’s first-ever brand identity book
Developed, implemented, monitored, and maintained the official Art Van Furniture Twitter and Facebook platforms, attracting over 2,000 Facebook fans and 2,600 Twitter followers in less than two years
Education
Michigan State University, East Lansing, MI
Bachelor of Arts, Journalism
Bachelor of Arts, English
Michigan State International Studies and Programs
London, England and Glasgow, Scotland
Competencies
AP style Blogging
Creative Direction Editing
Marketing Nonprofits
Print Advertising
Project Management
Proofreading Social Media
Website Content
WordPress